After Varien published information about TypoGento on the Magento Commerce website a comment came up stating that the name TypoGento does not confirm to the TYPO3 naming conventions. First of all, we are not tied to the given name. Additionally, right now neither the TYPO3 extension nor the Magento module use the name TypoGento at any place.

Still we’d like to explain why we called the project itself TypoGento. To be honest, the name came up two hours before leaving to TYPO3 Convention. We needed to prepare an integrated TYPO3-Magento system for demonstration reasons and were looking for an easy name that signals right away from the start what the solution is doing: a 100% pure integration of both worlds.

“TypoGento” as a name was obvious to us. Although out there might be products like TypoSphere or TYPOlight or several others, too, to us and the guys around it didn’t seem this could be mistaken. Additionally it sounded a lot better than TYPO3gento which also wouldn’t be accurate because it would not be a 50-50 thing. The only real alternative choice that was discussed was MAGO3 - the same principle in reverse order.

That was the story about creating the name TypoGento. As already stated we’re open to proposals from all of you guys out there how to rename the project. If anybody out there has a serious problem with the name and feels harmed because of it, let us know.